The AgTech Seeds program is ideally suited to people at the start of their innovation journey.
The program provides fledgling founders with a supportive environment in which to partner with researchers to test their ideas, upskill quickly, fail fast, develop an MVP and launch a sustainable enterprise.
Rocket Seeder's AgTech Seeds program is suitable for the following groups of people:
Aspiring Victorian AgTech entrepreneurs
Innovative researchers and research teams at Victorian universities and research organisations
Farmers and producers with a great idea, looking to scale this in Australia and beyond!
This program will help you build a network with others who share your passion and ambition - to build a team and launch a company to solve pressing issues in the agriculture sector
Are you interested in AgTech Seeds but live outside of Victoria?
Send us an email to express your interest
AgTech Seeds Cohort 3
Ninth Path Mushrooms grow mushrooms and develop value added products with them and leverage mushroom cultivation waste to produce quality compost as a basis for a product (high quality/bespoke compost) or service (soil regeneration).
OutbreakSafe is a platform able to forecast outbreaks and provide farmers with actionable data.
Herb Connect is a marketplace to connect growers and users of medicinal herbs. Support, education and advocacy for growers = high quality equitable products for consumers.
Peter is developing a sustainable and mechanised 'test' enterprise for growing strawberries vertically in custom designed and made towers. He is also developing tissue culture techniques for revitalising heritage strawberry breeds. A vertical growing system for growing produce is advantageous in minimised land use area, energy requirements, and water and nutrient supply.
Cass and Kemperly have developed a farm sensor technology and algorithms that measure grain quality traits (grain value) on the fly.
Mark has developed an instrument designed and built to measure physical quality traits of seeds and grains. The instrument is currently patent pending and has been developed for rice seeds, but can be easily adapted for other grains. There is a general lack of computer-vision based instruments to measure physical grain quality traits. The instrument would also potentially find a niche for global rice and grain handlers and traders.
Agriculture customers need solutions to specific problems (say crop growth or disease resistance). A perfectly curated digital agriculture solution involves sensors to measure different crop parameters to help producers make informed decisions. This technology will make the system simpler for every farmer to use. Digital agriculture technologies include a combination of hardware and software components to make our agricultural systems more productive and resilient to climate change, disease and pest tolerant, high yielding, efficient in managing resources.
Penny is supporting the emerging industrial hemp industry through research and development. This is an emerging industry so there is a lot to learn about growing the crop, traits for end use and target markets.
Buzz Certified aims to bolster Native Bee populations by creating an umbrella body dedicated to the preservation of endangered, threatened and protected Australian animals. Initially, it will provide certification to Australian commercial Beekeepers for committing to keeping Native Bees alongside existing European Honey Bees. This will increase awareness about Native Australian Bees and allow consumers to buy with transparency to support native wildlife. It will additionally allow the Australian agriculture industry to be future-proofed against any unforeseen natural disasters and/or intrusive pests which threaten our ability to pollinate crops and provide food for the nation.
Purplegrain is an online marketplace which allows users to list, book, and schedule their contract agricultural services. It is currently a web-based browser platform, but has been built to enable easy transition to an app environment. Current service categories include harvesting, seeding, spreading, mulching, hay & silage. As more users are added to the platform the categories will inevitably grow. The current services are just a selection of what is currently in demand in regional Victoria. The focus for purplegrain is to become Australia’s premier online listing and searching tool for contract agricultural services. This means becoming the go-to online marketplace for agricultural contractors and farm owners across Australia to connect and share their services.
ZeroTag envision a world where eating food feeds the planet. Their mission is to save food from landfill by avoiding packaging waste. This is done with an interactive, dishwasher-safe sticker that can transform any container into smart packaging. ZeroTags are smart, playful labels for reusable packaging. When packaging is refilled, its identity needs to be updated. When this is done digitally, food can be tracked, enabling a seamless app that can help users buy smarter and avoid wasting food and money. ZeroTag can monetise this by charging brands access to valuable consumer insights with a non-linear subscription model. The interaction between users, groceries, smart packaging, and the pantry app allow for unique digital experiences that strengthen brands’ relationships with users and their peers. ZeroTag can also charge retailers every time the identity of smart packaging is updated because of the operational cost savings and efficiencies in their business. ZeroTag is currently running a pilot with partner retailers and Sustainability Victoria.
La Foundary are pioneering the cultivation of sustainable biomaterials for a greener future, by collecting and utilising industrial and agricultural waste from businesses as substrates for inoculating our fungal strain. The current primary focus is on developing mycelium-based materials. Within a few weeks, the mycelium network grows and solidifies, resulting in a strong, insulating and protective mycelium composite material. Harnessing the power of bio-engineering, they are exploring ways to programme our product end-life cycle to accelerate the degradation of itself and other waste surrounding it, thereby initiating mycoremediation when the product is discarded into waste. Other than easing the sustainable waste disposal responsibility of our product end-users, this unique characteristic would remediate the landfill and promote the growth of the ecosystem.
AgTech Seeds Webinar Series
Are you curious to find out what it takes to build and launch innovative products in the agriculture and food sector? Every startup founder has their own origin story and battle scars to accompany their growth.
Join us online for the AgTech Seeds webinar series and hear from leading start-up founders and their researchers!
Solving tomorrow's problems
Prof. Ruth Nettle
In this webinar, Professor Nettle will introduce you to a way of thinking about the diversity of your farmer customers and applying segmentation to plan a marketing or service strategy to engage with farmers ‘where they are at’.
In this webinar, you will hear how James Diamond from Air Agri, one of our most recent alumni, talk about his founder journey and how a pre-accelerator like AgTech Seeds helped him on his journey.
Prof. David Hughes
In this webinar, you will hear Professor Hughes, shed light on current consumer trends driving the global food sector in developed countries, and how this can inform agtech innovation.
Fireside chat with
In this fireside chat, you hear from Emma Weston, co-founder of AgriDigital, share her firsthand experience on what has enabled AgriDigital's success to date, as well as reflections on how this success could have been enhanced and accelerated by access to research in Australia's universities.
Fireside chat with
Jordy Kay &
In this fireside chat, you will hear how Jordy Kay, co-founder of Great Wrap, came to work with Eddie Attenborough, a chemical engineer from Monash University, to develop the proprietary technology that forms the basis of Australia's only compostable cling wrap using food waste diverted from landfill.
Fireside chat with
& Alex Arnold
In this fireside chat, you will hear from the co-founder's of Bardee, Phoebe Gardner (and architect) and Alex Arnold (a geneticist and cherry farmer), about how the came together to create and rapidly scale a circular food system with insects!
Fireside chat with
In this fireside chat, you get the opportunity to hear David Lyall, co-founder of Bee Innovative, share his firsthand experience on what has enabled him success to date, as well as reflections on what he would do differently next time to accelerate the launch and growth of the company.
AgTech Seeds Case Studies
Cohort 1 - EHydroponics
Among the first AgTech Seeds cohort were trio Adam Wang, Ke Ma and Jeff Peng who are developing vertical hydroponic technology with intelligent growth algorithms and IoT sensors to set new standards for fully controlled agriculture.
Cohort 1 - AirAgri
Third-generation cattle and sheep producers James and Paul Diamond were part of Rocket Seeder’s first AgTech Seeds program which ran from July to October 2022.
What is this program focused on?
This pre-acclerator is committed to supporting 160 Victorian AgTech entrepreneurs in 2022-24.
Supporting solutions that encourage the use of tech in agriculture, horticulture, and aquaculture in various forms
We want to work with Australian founders who are solving problems
The AgTech Seeds Pre-accelerator Program supports the creation of early-stage AgTech startups in Victoria by bringing together “hybrid” teams of aspiring AgTech entrepreneurs and researchers creating AgTech-applicable IP/know-how at Victorian universities/PFROs.
It will facilitate entrepreneur-researcher matches to increase startup investability and value, and help teams validate the market for their idea and technology and engage with potential Victorian early-adopter customers.
What is AgTech? (in the context of this program)
AgTech uses digital technology to provide the agricultural industry with the tools, data and knowledge to make more informed and timely on-farm decisions and improve productivity and sustainability.
Areas of application may include plant or animal science, crop protection & Input management, precision agriculture, indoor agriculture, sensors & smart farm equipment, imagery, animal technologies, processing & packaging, supply chain and hardware.
AgTech Seeds Program Introduction
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Do you have a question?
Book a 30-minute session with our AgTech Seeds Program Manager, Nicki Marks by hitting the button above.
Can you apply to the Rocket Seeder with just an idea or very early-stage offering?Ideally, applicants will have launched and/or have an MVP or early-stage customers. But we accept businesses at all stages, so if you have a groundbreaking idea, have defined the problem you are trying to solve and have identified a solution, we'd love to hear from you!
What happens at the end of the Accelerator Program?Rocket Seeder is a lifelong strong community of 50+ alumni startups and an extensive global network in the food and agricultural industry. We aim to continue to support, provide information, invite to events and provide other forms of business assistance.
I don't have a team. Can I still apply?Yes, we accept applications from solo founders! As long as you are fully committed in your business and are ready to grow, we want to hear from you.
Does Rocket Seeder take any equity in my startup?No, but we do expect all our participants to 1—commit fully to the Program and 2—to give back to the community. It takes a village to build a business, so we believe in paying-it-forward and sharing your own experiences with the next generation of founders.
How much does this accelerator program cost?It's completely FREE! But we do expect all our participants to 1—commit fully to the Program and 2—to give back to the community. It takes a village to build a business, so we believe in paying-it-forward & sharing your own experiences with the next generation of founders.
Do all the founders of the business have to attend the entire program?At least one founder of the business MUST attend and participate in our intensive 3-6 month program as well as core program events. However, we encourage all founders in the business to take part and join in, as long as it benefits you and your business!
I have other commitments I also need to attend to, do I have to be working on this full time?Apart from attending the mandatory program dates, we expect founders to spend at least an additional 8 hours per week on your business, throughout the duration the program. Hence, working full-time in another job while you complete the program is not an option.
Who do I contact if I have a question regarding the application form?Please contact AgTech Seeds program manager, Nicki Marks via email (firstname.lastname@example.org)