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Rocket Seeder accelerates the pace of food and agriculture innovation. We help entrepreneurs right across the food and fibre value chain. We build communities around you and provide the growing conditions so you can start-up fast and grow rapidly.

What we offer

High-performance coaching, designed to help you achieve in 3 months what other start-ups take years to achieve.
  • We select individuals and teams with interesting and promising ideas at different stages of development.
  • You’ll work on your start-up in Melbourne – the foodie capital of Australia – for 3 months with access to co-working space, collaboration and meeting space, and world class facilities.
  • There you’ll work on your business model, develop your minimum viable product, identify and develop customers, and prepare to get funded to scale.
  • Each week we’ll run a range of activities tailored to your needs, and you’ll be introduced to experts who can help you accelerate your start-up.
  • Through our growing list of partners, you’ll have access to a range of facilities and expertise that you would normally find difficult and/or expensive to access.
  • In the final weeks of the program you will work to refine your pitch in preparation for meeting our investor network.


The 3 Cs – creativity, collaboration, and collision of ideas – is what it’s all about.
The 4th C – commitment – makes it happen.
The program is run in Melbourne at Monash University, Clayton campus. If selected, you and your team will be expected to work on your start-up full-time for the duration of the program, and join us at least one day a week at Monash University, Clayton campus.
Every start-up is different and every founder brings their own experiences. We work with you to tailor the program to your unique stage and requirements, and bring in industry mentors to help you with the specific aspects of your business.
We also run a range of structured activities covering key business building blocks that you’ll need to nail in order to scale.
  • Value proposition development
  • Minimum viable product development
  • Customer validation
  • Business model development
  • Customer development
  • Pitching
  • Financial modeling
  • Raising capital
  • Negotiations
  • Intellectual property
Take a look at the Spring Crop 18 Program

Spring Crop 18 important dates

Who should apply?

We work with entrepreneurs seeking to bring new products and services to market right across the value chain from production to consumption, including food and beverages, software and hardware, chemistry, materials, equipment, packaging, new business processes and new business models.
You can be really early stage with a “cracker” of an idea, all the way to a minimum viable product or service with paying customers.
If you’re a self motivated food and agriculture innovator, then we want to work with you.
Still got questions? Check out the FAQs!

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