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Rocket Seeder accelerates the pace of food and agriculture innovation. We help entrepreneurs right across the food and fibre value chain. We build communities around you and provide the growing conditions so you can start-up fast and grow rapidly.

What we offer

High-performance coaching, designed to help you achieve in 3 months what other start-ups take years to achieve.
  • We select individuals and teams with interesting and promising ideas at different stages of development.
  • You’ll work on your start-up in Melbourne – the foodie capital of Australia – for 3 months with access to co-working space, collaboration and meeting space, and world class facilities.
  • There you’ll work on your business model, develop your minimum viable product, identify and develop customers, and prepare to get funded to scale.
  • Each week we’ll run a range of activities tailored to your needs, and you’ll be introduced to experts who can help you accelerate your start-up.
  • Through our growing list of partners, you’ll have access to a range of facilities and expertise that you would normally find difficult and/or expensive to access.
  • In the final weeks of the program you will work to refine your pitch in preparation for meeting our investor network.


The 3 Cs – creativity, collaboration, and collision of ideas – is what it’s all about.
The 4th C – commitment – makes it happen.
The program is run from our Melbourne HQ at the Monash Food Incubator, Monash University, Clayton campus. If selected, you and your team will be expected to work on your start-up full-time for the duration of the program, and join us at least one day a week in the Monash Food Incubator.
Every start-up is different and every founder brings their own experiences. We work with you to tailor the program to your unique stage and requirements, and bring in industry mentors to help you with the specific aspects of your business.
We also run a range of structured activities covering key business building blocks that you’ll need to nail in order to scale.
  • Value proposition development
  • Minimum viable product development
  • Customer validation
  • Business model development
  • Customer development
  • Pitching
  • Financial modeling
  • Raising capital
  • Negotiations
  • Intellectual property

Autumn 2018 program schedule

Who should apply?

We work with entrepreneurs seeking to bring new products and services to market right across the value chain from production to consumption, including food and beverages, software and hardware, chemistry, materials, equipment, packaging, new business processes and new business models.
You can be really early stage with a “cracker” of an idea, all the way to a minimum viable product or service with paying customers.
If you’re a self motivated food and agriculture innovator, then we want to work with you.
Still got questions? Check out the FAQs!


Monash University
Monash University is Australia’s largest university and ranked in the top one percent of universities world wide.
The Monash Food Incubator is a brand new facility in the state of the art Green Chemical Futures Building at Monash University’s Clayton campus.
There you’ll have access to co-working space, collaboration and meeting space. Food-related start-ups will also be able to access commercial kitchens at a preferred rate. You’ll be able to access and share knowledge and resources with like-minded entrepreneurs.
Once you have graduated from the 3-month program, food-related start-ups can continue the journey for an additional 6 months in the Monash Food Incubator.
Monash is currently ranked the best university in Australia for engineering, technology and chemistry. The best technical advice and equipment in the country is only a short walk away.
Food Innovation Centre
The Food Innovation Centre at Monash University is an industry led, world class, shared facility operated by experienced food industry innovation practitioners.
Co-located in the Green Chemical Futures Building, you’ll have access to world class expertise and facilities, designed to help you grow your business fast for local and international markets.
The Food Innovation Centre team have collectively launched 1000s of products into global markets. They have a wealth of food industry experience, and can provide expert advice and assistance on product design, rapid prototyping, 3D concept visualisation and consumer testing.
You will be able to access 3D printers, wide format colour printers, create high quality mock-ups of packaging and POS displays, and visualise and test your product on retail shelves using state-of-the-art Retail Virtual Reality and Eye Tracking facilities.
My Other Kitchen
My Other Kitchen is a one-stop-shop for turning delicious dreams into reality, providing professional facilities and advice for retail and wholesale food businesses, caterers and trainers. They are passionate about all things food, and have the know-how, experience and industry contacts to help you develop your food business.
My Other Kitchen provides professional and safe commercial kitchens compliant with Australian food safety standards, on-site at the Monash Food Incubator.
Work on your product formulations in the commercial kitchen in the morning, and then continue to work on your business in the co-working space in the afternoon.
Food-related start-ups will be able to access My Other Kitchen’s food industry experience, expertise and connections, as well as the commercial kitchen facilities, designed to help you get your product to market quickly and safely.
Badalya is the Monash Food Incubator scale up partner, specialising in taking validated food concepts to global markets.
Founded by internationally successful entrepreneurs with over 50 years of combined experience, they have founded, funded, and operated large and small businesses across a range of industries in the global marketplace.
They help food and beverage start-ups globally commercialise their offering, achieve sustainable profitability in the shortest period of time, with the least amount of capital, and the least dilution of founder equity.
If your food-related start-up is ready, Badalya provides mentoring and a team of professional experts in their field that will guide you through the next stage, with the ultimate goal of going global.
Badalya supports individuals and companies that have a genuine cause and give back to the community and or the environment.