Welcome to 
Rocket Seeder


An accelerator for early stage startups in the Food and Agriculture sector in Australia.


We help innovators and founders take their startups to the next level by providing them with the tools and guidance they need to scale.


Our Approach

Rocket Seeder is a free, 3-6 month startup accelerator program, led by some of the brightest minds in the Australian Food and Agriculture industry. 


Our vision is to incubate and support early stage startups aligned to the United Nation's Sustainable Development Goals—so that we can nurture an ecosystem that will leave a positive impact on our global economy.

Lean Startup Coaching

3-6 Month Program

Access to Experienced Mentors

Free & No Equity 

Purpose driven



  • Emma Coath

    Managing Director

    Emma has a passion for building a sustainable food and agriculture sector through supporting innovative entrepreneurs.

  • Marcus Kennedy

    Non-Executive Director

    Marcus was most recently the Chief Development Officer at GrainCorp. He has an extensive background in the insurance and banking sectors.

  • Stuart Haines

    Non-Executive Director

    Stuart is the Founder and Managing Director of Haines Consulting Group and Haines Media. He specialises in business growth, marketing and advertising.

  • Astrid Rickard

    Non-Executive Director

    Astrid is a Senior Manager in the food industry with experience in food service, grocery and convenience channels.

  • Oli Le Lievre

    Non-Executive Director

    Oli is a Consultant with KPMG based in Melbourne and a Non-Executive Director with the Future Farmers Network.

  • Naomi Ingleton

    Program Manager

    Naomi is a seasoned entrepreneur skilled in business development, marketing, tourism and sales strategies. Specialising in Food and Wine sector.  

  • Will Schmitt

    Program Facilitator 

    Will is an innovation expert, specialising in open innovation, entrepreneurial ecosystems programming and policy, and social and networked innovation.

  • Jonathan Lacey

    Program Facilitator 

    Jonathan is a tech commercialisation specialist with experience in identifying the convergence between customers, end-users, technologists, and investors.


    Nick Rakis

    Program Facilitator 

    Nick is a lean startup practitioner and business designer who specialises in technology, and translating complex ideas and strategy into execution.


    Jane Del Rosso

    Food Business Coach

    Jane Del Rosso is the founder and owner of My Other Kitchen and The Business of Food, and has been involved with Rocket Seeder since 2017.

We currently run programs in 

Victoria, NSW, QLD & South Australia

Rocket Seeder is committed to supporting early-stage startups aligned to the United Nation's Sustainable Development Goals.

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Alg Seaweed

Rocket Seeder has been a significant part of Alg Seaweed's journey. Through the program, we built strong friendships with the other teams and broadened our network within the industry.


—  Sarah Leung, Founder



Emma Coath

Managing Director


710 Collins Street

Melbourne VIC 3008 Australia

ABN: 46 617 660 634

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