MDC Sprints 182018-10-11T13:48:30+00:00

Help design the next food innovation

Rocket Seeder is partnering with MLA Donor Company (MDC) to deliver a series of innovation and entrepreneurship activities throughout 2018, designed to encourage food innovators to explore and develop new ideas.

This event is a one-day Design Sprint workshop to design the next food innovation, involving guided group activities such as:

  • idea generation,
  • sketching,
  • prototyping, and
  • pitching.

You will explore four key opportunity themes:

  • personalised nutrition,
  • snacking-on-the-go,
  • healthy ageing, and
  • sustainable food and packaging.

We are seeking participants from the food and agriculture value chain including:

  • food producers

  • food processors

  • food manufacturers

  • packaging

  • transport

  • distributors

  • retailers

  • chefs

  • dietitians & nutritionists

  • foodies

Register your interest

This event will be held on … in … and will offer a prize on the day to the best food innovation idea presented at the end of the workshop. The winning team will receive …


Places are strictly limited for this fun day of design and innovation.

To participate, you will need to register and provide at least two ideas linked to any of the key opportunity themes outlined below.


Changing consumer trends, lifestyles and life-stages represent new high value growth opportunities for food innovation. With the global demand for protein increasing, the opportunity for novel, protein-based food products to capture a share of the market is strong.

You can choose to work on one of four key opportunity themes:

Consumers are becoming more connected to their own health and wellbeing using devices such as smart watches, and are seeking personalised nutrition options to meet their individual needs. This trend creates opportunities for new bundles of products and services that can be aligned to different lifestyles, health requirements and life stages.

Consumer eating patterns are changing, progressing beyond the traditional breakfast/lunch/dinner options to a ‘grazing’ and ‘on-the-go’ snacking approach throughout the day and night. In addition, consumers are seeking alternatives to sweet, high carbohydrate snacks especially for uses including outdoor activities, kids’ lunch boxes and desk-based snacking.

The ageing population continues to be a key driver of change. Foods that are high in protein, iron and zinc content as part of a healthy diet and exercise can help to prolong health and wellness for this market.  However, as consumers age, the incidence of chewing and digestion challenges increases and appetites often decline, resulting in reduced food consumption. The challenge is how to address this market’s nutritional needs and challenges through novel business models and food solutions.

With almost one third of all food created for human consumption going to waste each year, deriving more from less along the value chain is a key imperative.  Many consumers are using sustainability as the basis for their purchasing decisions, and brand owners are seeking novel technology platforms and business models that can transform ‘waste’ streams into high value food as well as utilise sustainable packaging.

What to expect

9:00 am Arrival and registration
9:30 am Welcome and introductions

Overview of sprint rules

Introduce the challenge themes

9:45 am Understand

Key areas to explore:

  • history lesson
  • customer journeys
  • voice of the customer
  • pain points
  • how customers solve the problem today (if at all)
10:30 am Sketch

  • personas
  • journey mapping
  • jobs to be done
  • day in the life / walk in their shoes

Morning tea

Idea generation / affinity mapping


11:30 am Solution sketching
12:30 pm Lunch
1:30 pm Prototyping
3:30 pm Napkin pitch preparation

Afternoon tea

4:00 pm Pitch / Demo

Voting / $100 dollar bill investor

Winner announced

Next steps / Call to action

5:00 pm Thank you / End of sprint