Steve Mobbs & Cameron Harris
Online marketplace for premium, independent Australian winemakers
Co-founders, Steve Mobbs and Cameron Harris were "bouncing ideas off each other one night whilst watching a rugby game" and the seed of the idea that became Winery Lane was born. The pair have been involved in the liquor and beverage industries for a combined 45 years, and knew the incredible potential of independent wineries across Australia, but also understood the barriers they faced in connecting effectively with their customers. They identified an opportunity to bring wine lovers and winemakers together in a marketplace that is like having your own personal sommelier.
Independent winemakers were making amazing wine as well as trying to fit in time to become social media experts, SEO experts, or eCommerce platform experts to sell their product. Winery Lane allows winemakers to do what they do best and focus on making the best drop possible, whilst Winery Lane takes care of the rest. For consumers, Winery Lane provides a curated list of some of Australia's top wines from independent winemakers, available in straight or mixed dozens, and delivered with flat rate shipping Australia-wide.