Emma Coath - Managing Director


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© 2019 By Rocket Seeder Limited


Seamlessly facilitating real time processing of livestock sales.

Stock agents occupy one of the oldest professions in the agricultural industry, with one of the first livestock auctions in Australia taking place in Melbourne’s Bourke Street in 1854. Not much about the business has changed since then despite giant leaps in technology across the sector and changing market demands. “Saleyards and auction sites still remain the chaotic, noisy, dusty places they always were. Technology has remained a bit of an afterthought for a lot of the industry, especially in sheep” Glenn Rea Co-founder of AgriNous explained. “With an innate ability to assess the animal, its monetary value and even its protein needs just through the naked eye in a matter of seconds, the stock agent profession is still a specialised art!” Glenn explained. “Though technology may disrupt aspects of the marketplace itself, I don’t think the stock agent’s ability will ever be replaced,” he said. “Buyers and sellers still seek out the talent of a good stocky to reliably know everything from what price their animal will sell for, to how to improve the feedlot. That isn’t something any technology can really do yet.” Glenn explained. But many stock agents are still facing a changing market and potential disruption and need to ensure they can keep pace with the evolving market and client demands. Glenn knows those needs of stock agents and the saleyard very well. He had a 28-year career as a livestock stock agent in Bendigo, Victoria and comes from a family of stock agents and farmers operating in the region since 1911. Like others in many businesses, though, Glenn was constantly grappling with finding a way to harness technology to help his business and keep pace with changing client profiles. “In particular, we are seeing a growing demand for traceability and quality assurance, with many of our export destinations demanding paddock-to-plate traceability alongside onerous reporting requirements. But we still have some stock agents and saleyards using paper-based records— they just can’t keep up.” Glenn says.

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